OVERVIEW
Discover what works and what is still missing to deliver continual sales results.
For the past 20+ years IT vendors have promised the SFA, CRM, and similar systems will revolutionize your sales team. The revolution is over and CRM systems are core infrastructure today, but not the ultimate sales differentiator.
Consider the following:
-CRM systems are often perceived as tools for sales managers, not sales professionals
-CRM systems suffer extremely low levels of user adoption among sales professionals
-CRM systems help organize sales information, generate reports, and manage the sales process, but they do little to drive effective sales conversations and close more deals
This webinar examines the key components of effective sales execution and highlights the critical gaps left by CRM systems. You will learn the actions you need to take to have better sales conversations if you are to meet your revenue goals.
HOW YOU WILL BENEFIT
* Identify the strengths & limitations of CRM and understand the reasons why CRM systems alone will not generate the sales revenue you need
* Drive more effective sales conversations that win deals by using a sales playbook
* Get more value from your existing sales technology by increasing enterprise user adoption
* Evolve your sales practices & organization to take advantage of changing business environments and emerging customer needs